I a previous post I talked about Thomas Kuhn’s “you don’t see something until you have the right metaphor to let you perceive it” and how perceivement might be amplified by using contraphors. In the end, it’s ofcourse all about trying to convey your message into another person’s brain in such a way, that it is remembered and has embodied new meaning. So in order to get your message landed, you not only need to have contraphors for graphically visualizing the message but it also helps if your communication strategy is elonquent.

Wikipedia has a nice definition:  Eloquence (from Latin eloquentia) is fluent, forcible, elegant or persuasive speaking in public. It is primarily the power of expressing strong emotions in striking and appropriate language, thereby producing conviction or persuasion. The term is also used for writing in a fluent style.

So in order to help other people convince to  climb down their habituous Ladder of Inference, bring your message elonquently and use metahpors and/or contraphors wherever possible. This will certainly help but I must admit it isn’t an easy job…

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