The title of this blog is in fact a quote from Frank Zappa. I like it because I think we need to deviate from certain norms if we want to really create a better world and say farewell to all our crises. We have to get rid of our fears. Just like @transarchitect tweeted: “Not only is fear the root of many of our problems, it is also leads us to resist the changes that would help solve our existing problems.

But it’s not only fears that hinder us. For example look at the article mentioned in this recent tweet from @petervan “The third industrial revolution | The Economist > Wow! “instinct to protect what already exists” Curious if I could find any root causes for this instinct to protect, a few essential lines in the article got me thinking about root causes:

  • “And with the internet allowing ever more designers to collaborate on new products, the barriers to entry are falling.” What happens? When we see that barriers to entry are falling our first instinct will say to us to protect our Business. Because we might fear to loose our Business. But what can we do to deviate from our ‘instinct’ norm? For example, no longer protect the well-known but go with the same flow. Also become one of the parties that disrupt existing barriers to entry. Instead of fighting the competitors, work with the competitors. Transform from red-ocean strategy thinking to blue-ocean strategy thinking. Join, collaborate, co-create, connect. Relax and let go of overly controls.
  • “The factory of the future will focus on mass customisation”. So we are transforming from mass production to mass customisation. Fits well with consumerization. What can we do? Put the innovation power to the consumer. Release the fear of not being maximally efficient. Replace with strategy to be maximally effective. Let the consumer co-create. Deliver an innovative infrastructure that makes this possible. Relax and let go of overly controls.
  • “Like all revolutions, this one will be disruptive”  At first sight, our instinct would guide us to fight the disruption. But probably a better strategy will be to not fight is but ride it (ride the wave, go with the flow, let go of control). Relax and let go of overly controls.
  • “The lines between manufacturing and services are blurring” We are transforming from a product-based economy to a services-based economy. So there will be a lot of new opportunities. A lot of new jobs. A lot of new challenges. A lot of compelling cases. And a lot of possibilities to transform to a beautiful new world, towards a new “Golden” age.

So if we are willing to let go of our fears of not being totally in control, our instinct to protect the existing, well-known will be reprogrammed. Good luck with your reprogramming!


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