Original picture source Want to stay plugged-in? Then read this blog. It’s about being plugged-in. Maybe it’s a strange phenomenon. We people (well, at least the most of us), enjoy having a certain degree of freedom. And thus don’t want to be plugged-in (or in other words: tightly coupled) at forehand. We generally like to plug or bind ourselves to something at a time and place that best fits us. And unplug on moments we want te be disconnected. Or unplug on themes we don’t consider worth connecting to. Or only plug on themes we do like. So we want to be unplugged most of the time.

Looking a bit closer, it seems there are basically two dimensions that makes us want to plug or unplug: timing and synergy. If the time is right, and we think plugging-in can benefit us (“what’s in it for me…”) then we like to plug-in. But how does this story fit to to picture in the bottom? I like the simplicity of this picture because it shows at the same time what duality thinking  (infrastructure VERSUS innovation) and what singularity thinking (infrastructure AND innovation) are able to create. It’s obvious that singularity thinking combines the best of both worlds and is the most synergetic approach. Where both the infrastructurist and the innovator are co-creating the innovation. Whereas in duality thinking you tend to separate the best of both worlds, giving you more design freedom. The downside is this will make it tougher to land your innovations on a larger scale.

So in the end you might be better of not developing an innovation only from a duality point-of-view. You could benefit from developing with the bigger end-in-mind picture, from a singularity point-of-view. So that your innovation can be plugged at the time and place it is necessary. Preferably on a standardized infrastructure, which maximizes your innovation freedom ánd gives you a larger installed base to design for. So in the end, being plugged or un-plugged is not a question but more a timing aspect. Happy plugging!

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