This blog was inspired by Venessa’s tweet: “From Ego-System to Eco-System Economies“.  It got me thinking of how strategy schools seem to work. Most strategy schools focus on achieving some strategic intent, for example the generic value disciplines of Tracey & Wiersema guide us to achieve either  operational excellence or product leadership or customer intimacy or maybe even a mix. Or Porter’s (outdated?) generic strategies are designed to achieve either cost leadership, differentation or focus. Or what about Google’s Creatigy? And the list can go on. Most of these are Red Ocean strategies, deliberately designed to support the ego: I Win, You Loose (to bad for you…).

But as far as my knowledge goes in this area, we don’t yet have a strategy school that is designed to helps us transform from one equilibrium to another. Helping us move from a relative stable situation, via a relative unstable situation into a relative new stable situation. Help us go through a transition. And since we are in a worldwide state of transitions, I think we are in desperate need for transformation type strategies.

For example transformational strategies that help us transform from egosystem driven strategies, which currently are dominating our world, to ecosystem strategies which are geared towards creating a true better world. Could we invent such a transformation strategy that guides us through the transition from egosystem to ecosystem? An E2E strategy? Imagine such an E2E strategy could help us into a new Golden Age! That would be wonderful! So I wish you and me and all the others Happy E2E hunting!


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