I made this graphic to visualize how we (not you and me but all the others ofcourse) perceive how modern day IT often “integrates” and overlaps. There are a few large “blobs” that cover big areas but have significant overlap with their competitors. They were mostly designed from efficiency point of view and hardly (if any) take human-centric design into account. They were often designed from greed-centric strategies (I win, You lose) by duplicating aspects of competitors, and by that strategy create overlap. For the customer who buys the solution, it creates waste and leaves the customer with an integration nightmare. These “blobs” look “squared” or  “digital” in my example to exacerbate that humans tend to have need for less “sharp” edges (more analog than digital). Humans tend to attract to the analog edges of the sine curve. Machines tend to attract to fill in the curve. And then lately, cloud offerings have come to fill in some gaps.

Maybe it’s time that IT designers start to move their thinking from binary to analog. Find the sine curve that fits human-centric behavior and match that with human-centric design. Fill in the remainder with “binary” building blocks that do not directly have to face humans. Require as as customer that these building blocks have as little as possible overlap, because that is in fact really a waste and as little as possible integration hassle. The better these solutions integrate (out of the box) with other (competitive) solutions, the more market share they might achieve and the happier the customer will be. Win-win for all! Transforming to this way of thinking, the sine curve (the user experience) might look more like the graphic here to the right. Happy digital-to-analog converting!


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