ecoWe all know that we are in the midst of economic and ecologic crises. More and more articles, opinions and research are pointing to economic theory as one of the major inhibitors for a truly sustainable, ecological world. That is because economy theory is based on pure rational but most people aren’t pure rational. Neither is the climate. So we better change that economical ‘scarcity’ thinking model now for good.

The good thing is that a mindset shift doesn’t ‘cost’ anything other than the willingness to accept it. And maybe it needs a simple guideline to explain the desired transformation. What about this one: from Economy to Ecology needs only two letters of these two words to be interchanged: change the n from economy to l from ecology and the m from economy to the g of ecology and we’re ready. And it can even be simply reminded: we change n to l ¬†because we want the ‘now I need my ROI’ mindset become a ‘long-term ROI is better’ mindset. And we want to change the m to a g because we want the ‘mine is more important than yours’ mindset to change to ‘globally shared’ mindset.

Simple, right? Let’s grow the ecology, not the economy. Good luck sharing this mindset!

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