Posts tagged ‘contraphor’

Thomas Kuhn revisited or how you can use Elonquence to amplify your Contraphors

I a previous post I talked about Thomas Kuhn’s “you don’t see something until you have the right metaphor to let you perceive it” and how perceivement might be amplified by using contraphors. In the end, it’s ofcourse all about trying to convey your message into another person’s brain in such a way, that it is remembered and has embodied new meaning. So in order to get your message landed, you not only need to have contraphors for graphically visualizing the message but it also helps if your communication strategy is elonquent.

Wikipedia has a nice definition:  Eloquence (from Latin eloquentia) is fluent, forcible, elegant or persuasive speaking in public. It is primarily the power of expressing strong emotions in striking and appropriate language, thereby producing conviction or persuasion. The term is also used for writing in a fluent style.

So in order to help other people convince to  climb down their habituous Ladder of Inference, bring your message elonquently and use metahpors and/or contraphors wherever possible. This will certainly help but I must admit it isn’t an easy job…


About Metaphors and Contraphors

Triggered by a LinkedIn discussion in the group “Innovation 2.0” I noticed the word “Contagram”. Had never heard of it before but it immediately triggered me to link this to a post I just finished about  metahpors and other things. As explained by the Contrastive Grammar Research Group, contragrams are about the relation between grammatical structure and meaning in language. So contagrams convey contrasts in a language sense. The word Contagram inspired me to think of about how that is with metaphors that explain contrasts, for example explaining the contrast between Interoperability and Integration. Et voila, the word Contraphor was born. Contraphors will from now on be my guide for graphically contrasting themes using metaphors. Ofcourse I also googled on the word “Contraphor” but could not find any related URL. So I think it’s a new word, if anyone claims another definition i’d like to hear it. Inspired by what Wikipedia says on  metaphor: “A metaphor is an analogy between two objects or ideas, conveyed by the use of a word instead of another” I propose the following definition for contraphor: A contraphor is a visualisation of two contrasting objects or ideas with metaphoric intention. My contraphor collection will from now on be maintained on this dedicated page.

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