Inspired by this article I started thinking about the idea of “the sense of” and about what makes or doesn’t make sense. The idea for a “four senses wheel” was born. I arranged these four senses in a balanced quadrant so that the duality aspects became more visible as opposed to only looking at textual explanations. I was convinced that the sense of “Hurry” should be replaced by the sense of “Fire” so that it could be better emphasized that in this quartile we are primarily talking about Firefighting drivers. I also was convinced that the sense of “Fear” is often used to drive us into Firefighting strategies. For example the fear of Failure drives us to finish our work On Time, On Budget without even thinking if this is always realistic. It sometimes seems even just plain stupid to finish something too early or too cheap. So these two “senses” are in my viewpoint primary drivers for stimulating individual (and company) Ego’s and they belong according to my viewpoint ‘below the equator’.
Then we have the two remaining senses left. I think that sense of “Urgency” fits well to what we are doing to our world (on e.g. Ecological point of view). We should feel collectively that there is urgent need to rethink the way we are currently consuming Earth in a non-circular way. And so this leaves us with the sense of “Excitement” which in my opinion should be the primary driver that will stimulate us to both take better care of our World AND take better care of each other. A win-win for all provided we are willing to shift our thinking from below the equator (sense of fire, sense of fear) to above the equator (sense of urgency, sense of excitement). It can be done. We only need to imagine it can and have the honest intention to make it possible. We can help making it true. But it’s up to you to decide if you want to be part of this thrilling possibility. Good luck with your discovery of the Four Senses Wheel and hopefully you will Start Making Sense. It Makes Sense!
A society where ego-centric attitude preveals, will ultimately self-destruct. But there is a simple way out. We only need to change our attitude. An attitude that is geared not towards promoting and sustaining the Economy (Ego-nomy in fact), but an attitude that is holistic. A holistic attitude that is looking at Humanity (Social fabric, Socio-tude) and Ecology (inhabiting Earth, Eco-tude) in concert and where Economy isn’t any longer a useful societal governance tool. we need to develop this new aptitude to change our current attitude towards facilitating this new All-titude (which is an alternative terminology for a more holistic attitude, benefical for both Humanity ánd Earth). Sofar for this idea and let’s close with Zig Ziglar’s quote “Your attitude, not your aptitude, will determine your altitude.” which can be augmented with my personal variant: “It’s our Socio-tude and Eco-tude, not our Attitude that determines our All-titude”. Good luck developing your All-titude!
This blog was inspired by Venessa’s tweet: “From Ego-System to Eco-System Economies“. It got me thinking of how strategy schools seem to work. Most strategy schools focus on achieving some strategic intent, for example the generic value disciplines of Tracey & Wiersema guide us to achieve either operational excellence or product leadership or customer intimacy or maybe even a mix. Or Porter’s (outdated?) generic strategies are designed to achieve either cost leadership, differentation or focus. Or what about Google’s Creatigy? And the list can go on. Most of these are Red Ocean strategies, deliberately designed to support the ego: I Win, You Loose (to bad for you…).
But as far as my knowledge goes in this area, we don’t yet have a strategy school that is designed to helps us transform from one equilibrium to another. Helping us move from a relative stable situation, via a relative unstable situation into a relative new stable situation. Help us go through a transition. And since we are in a worldwide state of transitions, I think we are in desperate need for transformation type strategies.
For example transformational strategies that help us transform from egosystem driven strategies, which currently are dominating our world, to ecosystem strategies which are geared towards creating a true better world. Could we invent such a transformation strategy that guides us through the transition from egosystem to ecosystem? An E2E strategy? Imagine such an E2E strategy could help us into a new Golden Age! That would be wonderful! So I wish you and me and all the others Happy E2E hunting!