We live in a strange world. We have all the resources available to make it radically better if we would want to, and yet we are all stuck in a kind of rat race culture, picking on each other for mainly egoistic reasons. This leads to dumb strategies like Planned Obsolescence. It’s well-known in many industries and is in fact nothing more than a ‘trick’ to force customers to buy new products, even if the old ones are still ok. In terms of LEAN thinking, it’s a pure waste! And what’s even worse is that those that can afford buying new products way before they are true end-of-life will buy them, which forces the people who don’t have that buying power to buy the cheaper ‘previous’ versions. This is a huge, hidden market. It makes the rich richer, and the poor poorer. It separates humanity instead of the opposite way: trying to empower each other towards a life where there is joy, happiness and abundance for all. It can be done. It only needs a mindset shift. And this is totally free. What’s holding you back to shift you mind from planned obsolescence to planned sustainability? You can do it. You only need the power of your thoughts. Good luck, and for some more inspiration on this topic you can watch this video about a modular concept for phones that breaks the planned obscolescence loop. A nice example!
Posts tagged ‘waste’
I made this graphic to visualize how we (not you and me but all the others ofcourse) perceive how modern day IT often “integrates” and overlaps. There are a few large “blobs” that cover big areas but have significant overlap with their competitors. They were mostly designed from efficiency point of view and hardly (if any) take human-centric design into account. They were often designed from greed-centric strategies (I win, You lose) by duplicating aspects of competitors, and by that strategy create overlap. For the customer who buys the solution, it creates waste and leaves the customer with an integration nightmare. These “blobs” look “squared” or “digital” in my example to exacerbate that humans tend to have need for less “sharp” edges (more analog than digital). Humans tend to attract to the analog edges of the sine curve. Machines tend to attract to fill in the curve. And then lately, cloud offerings have come to fill in some gaps.
Maybe it’s time that IT designers start to move their thinking from binary to analog. Find the sine curve that fits human-centric behavior and match that with human-centric design. Fill in the remainder with “binary” building blocks that do not directly have to face humans. Require as as customer that these building blocks have as little as possible overlap, because that is in fact really a waste and as little as possible integration hassle. The better these solutions integrate (out of the box) with other (competitive) solutions, the more market share they might achieve and the happier the customer will be. Win-win for all! Transforming to this way of thinking, the sine curve (the user experience) might look more like the graphic here to the right. Happy digital-to-analog converting!